Laura Tourge
How did you get started in the transportation industry?
I was looking for my next career challenge and was targeting new industries I had not yet had the experience to work in. After working for 20+ years for large national public companies, I was also curious about the private sector. When A. Duie Pyle approached me last year, I saw in transportation and logistics the same transformation opportunity that had defined my best career chapters — a company with extraordinary operational credibility and a genuine appetite to modernize how it grows commercially. Additionally, I saw transportation logistics as a field that will always remain relevant and a critical component of the economy. As long as goods are produced and consumed, the field of supply chain logistics will always offer a blend of strategic planning and hands-on, fast-paced work. I prefer this type of environment where I can roll up my sleeves, dig in, and bring energy and marketing know-how to the table.
What about Pyle made you want to work for this company?
Every role I’ve taken has shared a common theme — the opportunity to build something meaningful where marketing can be a genuine engine for growth. At Capital One, the organization I built helped break deposit growth records year over year by moving with ingenuity and speed to capitalize on market opportunities. At CubeSmart, I led marketing and customer service transformation at scale, modernizing their marketing technology stack, connecting data, and delivering important consumer insights for the company. When Pyle reached out, it became clear to me that the company had both the foundation and the appetite to compete and win in a modern marketing landscape. I believe in bringing both vision and practical, straightforward implementation plans to every organization I join, and Pyle gives me that opportunity. Additionally, what drew me to Pyle was the combination of a multigenerational brand that customers genuinely trust, a diversified portfolio across LTL, dedicated, brokerage, and warehousing, and leadership that is serious about investing in the next chapter of growth.
Describe your role at Pyle.
I joined A. Duie Pyle in September 2025 as Vice President of Marketing. My mandate covers the full commercial marketing agenda — brand and communications, demand generation, digital customer experience, and the MarTech infrastructure that powers all of it. My initial core focus is to develop and execute a demand generation strategy that delivers a measurable increase in qualified pipeline for our four business units. I stay current through my involvement with the Association of National Advertisers and bring that perspective into how we think about Pyle’s go-to-market strategy. I bring a balance of vision, strategy, and accountability to the work I do, building a culture of collaboration and mutual respect as we build a high-performing marketing function for the next chapter of this company’s growth.
What strategies or initiatives do you see as most important for strengthening Pyle’s brand and communications across the transportation and logistics industry?
Three priorities anchor my thinking. First, brand clarity and amplification — Pyle has earned an exceptional reputation over generations, and that story deserves to show up more powerfully and consistently across every market touchpoint. I believe in innovating on brand while grounding the vision in straightforward, practical plans that teams can actually execute. Taking the time to refine and hone how we position our service offering is important to ensure all parties quickly see how Pyle is differentiated from the competition.
Second, I am laser-focused on building a data-driven demand generation engine. I’ve spent my career leveraging marketing technology, propensity models, segmentation frameworks, and omnichannel capability to drive measurable results. I intend to bring that perspective directly to how Pyle grows its customer base.
Third, elevating the digital customer experience — colleagues who have worked directly with me note that I’ve consistently driven digital transformation that delivers strong business results. There is a significant opportunity to ensure that how prospects and customers engage with Pyle online reflects the same quality and reliability they experience in our operations. When brand, data, and digital work together intentionally, the compounding effect on growth is significant and sustainable.
What achievement are you most proud of in your career?
Being named one of the Top 50 Women Leaders of Delaware for 2025 was a deeply meaningful recognition, not for the title itself, but for what it represents across nearly three decades of work. I have been blessed to manage large marketing budgets tied to aggressive goals for national banks such as Capital One, Chase, and Citi, while also increasing team productivity and employee engagement. It has been gratifying to have the opportunity to reimagine marketing organizations from the ground up and lead digital transformation at scale for two industry verticals I had never worked in. But equally meaningful is the work I do outside the office. I enjoy actively mentoring the next generation of business leaders and student athletes through the JMU College of Business Mentor Network and the JMU Women’s Lacrosse Mentor Program. As an athlete at JMU, I had a mentor network that helped me land my first job, and I believe deeply in paying forward the opportunities that shaped me. Lastly, I am proud of being a mom of two young adults who have supported me through my career. Work-life balance is about making choices, being transparent, and staying consistent. Along the way, I made choices to ensure my children always came first, but also made sure my work was always completed and the value I delivered to the organization was never minimized as a result of my choices. Colleagues have described me as someone who rolls up her sleeves, leads with genuine empathy, pushes teams to new heights, and creates cultures where people grow and reinvent themselves. That feedback means more to me than any revenue number.