A. Duie Pyle Named a 2025 TMSA Trailblazer Award Winner
2024 was an incredible year for A. Duie Pyle as we celebrated our long-anticipated centennial. Preparing for the significant anniversary was a multi-year endeavor that brought together employees, customers, and industry leaders to showcase our rich history while setting the stage for continued growth and innovation.
As a result of the hard work and dedication that went into our 100th anniversary campaign, A. Duie Pyle was named a 2025 Trailblazer Award winner by the Transportation Marketing and Sales Association (TMSA)! This prestigious award honors excellence in sales and marketing within the transportation and logistics industry.
The centennial campaign incorporated earned media outreach and digital marketing tactics that enabled us to spread awareness of the significant milestone through updated branding and online, print, and TV coverage.
We launched a new anniversary logo, a dedicated anniversary timeline featuring the history of Pyle, along with a dynamic paid and organic social media push to supplement our efforts.
What truly set our campaign apart was how we engaged with both our internal team and external stakeholders. Not only did we celebrate our legacy externally, but we also honored the people who made it all possible – the dedicated employees, customers, and partners who have helped Pyle become the industry leader it is today.
Our results spoke volumes, garnering over 20 media features in national, trade, and local outlets, including FOX Business, Entrepreneur, The Philadelphia Inquirer, and Trucking Dive, which collectively reached over 679 million people. The social media push saw remarkable engagement on posts featuring our centennial celebration events, employee spotlights, and historical photos.
We’ve always believed that our people are the key to our long-standing success. Winning the TMSA Trailblazer Award is a testament to our team’s creative and strategic acumen, as it acknowledges our marketing achievements while also highlighting the culture that drives Pyle forward.
As we continue to grow and adapt to the evolving conditions of the supply chain industry, we remain dedicated to providing exceptional service to our customers, supporting our employees, and upholding the values that have made Pyle a trusted leader in the industry for over 100 years.
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